Join America Back to Work, a weekly podcast, video, and blog series that covers timely and relevant topics affecting the labor market and workforce with industry experts. The series includes recruiting, hiring, retention, employee satisfaction, customer service, background screenings, and more.
From the Experts: Power in Purpose
In this week’s episode of America Back to Work, S2Verify co-founder and chief strategy officer, Arnette Heintze, sat down with Candice Bruder, founder and CEO of Pure Sweat Studios–a national franchise company based in Nashville, Tennessee–to talk about the power of purpose at work.
Founded in 2017, the company quickly became the exclusive wellness destination for state-of-the-art, full-spectrum infrared sauna and float therapy in Middle Tennessee. Bruder cultivates deep purpose at Pure Sweat (a concept that we covered earlier this week on the blog) to attract, retain, and develop top talent.
Deep purpose is about being a values-driven organization. It’s about working mission and vision into daily operations and communications. It’s about having clear long-term goals for the organization that everyone can work towards. Ultimately, it’s about serving customers and stakeholders and providing as much value to them as possible–instead of driving toward profit at all costs.
“We offer Infrared Sauna. We offer floating. We are also going to be offering cold plunges as well. But, the heart of what we do and who we are and how we serve is that we are really a community-focused space for health, healing, and connection, and that is our mission statement,” shared Bruder–exemplifying the contempt of deep purpose perfectly.
Her top tip for centering purpose as an employer? Get clear on your values, mission, and long-term goals. Document them and work them into your daily communications, operations, strategy, etc. That way, everyone will be operating from the same playbook, decision-making will be easier, and employees will feel good about the work they’re doing.
Discover Bruder’s further insights into the power of purpose-driven work–and how to develop deep purpose at your organization. Click here to listen to the episode.
Using Science and Technology For Hiring
Plus, tune in next week to find out how to make better hiring decisions using science-based methods delivered by technology platforms.
We’re sitting down with Josh Millet, co-founder and CEO of Los Angeles-based Criteria, one of the first SaaS solutions to provide talent assessments to the market.
Millet created Criteria with the mission to take powerfully predictive science and make it accessible to organizations of all kinds, enabling them to make better, evidence-based talent decisions that drive results. Criteria’s suite of assessments is the most comprehensive on the market and covers aptitude, personality, emotional intelligence, risk, and skills to provide the most robust picture of talent.
Learn more about the emergence of pre-employment assessments and the role they will play in the hiring process moving forward–especially as the American workforce becomes more fragmented and diverse.