Join America Back to Work, a weekly podcast, video, and blog series that covers timely and relevant topics affecting the labor market and workforce with industry experts. The series includes recruiting, hiring, retention, employee satisfaction, customer service, background screenings, and more.
America Back to Work: Marcus Body, ThirtyThree
Talent and Employer Brand – Everything You Need to Know
In this episode of America Back to Work, Arnette Heintze sits down with Marcus Body, an expert in employer branding and talent acquisition. Marcus has been a key strategist for over 100 branding projects and currently serves as the Strategy Lead at 33, a global agency specializing in employer brands. Marcus shares his career journey into employer branding, starting from job advertising and moving into strategic roles.
During this conversation, you’ll learn:
- Insight into who should be responsible for employer branding within an organization – marketing, HR, or talent acquisition.
- Action steps for companies looking to focus on building their talent and employer brands.
- Examples of organizations that have successfully implemented strong employer brands.
- Best practices for aligning recruitment strategies with your employer brand.
- Common challenges organizations face when developing their employer brand and how to overcome them.
- The role of AI in the future of employer branding and talent acquisition.
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About America Back to Work
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S2Verify is one of the leading, privately held, pre-employment background screening companies in the United States.
Arnette Heintze is Co-Founder and Chief Strategy Officer at S2Verify. Before establishing S2Verify, Arnette spent more than three decades working at the highest levels of federal, state, and local law enforcement.
He served more than 20 years in the United States Secret Service as a special agent and senior executive where he planned, designed, and implemented security strategies to protect U.S. Presidents, world leaders, events of national significance, and our nation’s most sensitive assets, including financial infrastructure.
After retiring from the Secret Service, Arnette focused on building growth and performance of innovative start-ups and SMBs. In 2004, he established Hillard Heintze, a globally recognized strategic security risk management and investigations firm. In 2009, along with Bill Whitford and Jim Zimbardi, Arnette established S2Verify with an approach and methodology that delivers fast, accurate, compliant, and affordable background screening insights crucial to better managing insider risks, threats, and vulnerabilities.