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Proven Strategies for Recruiting and Retaining Gen Z Employees
As the workforce continues to evolve, one group stands out as both a challenge and an opportunity for HR professionals: Generation Z.
Born into the digital age, Gen Z brings fresh perspectives, adaptability, and innovation to the workplace. Yet, connecting with and retaining this generation requires an updated playbook.
On this week’s America Back to Work, Brien Convery, a recruiting expert and advocate for young professionals, shares valuable insights into effectively engaging this dynamic group.
Why Focus on Gen Z?
Gen Z is poised to redefine workplaces globally. As Brien points out, “This generation represents the future of organizations. Baby Boomers are aging out, and the younger workforce will soon lead industries.”
Recognizing their potential and unique strengths is essential for any business aiming to stay competitive.
What Makes Gen Z Tick?
One common misconception is that Gen Z is solely defined by their digital native status. While it’s true they’ve grown up with smartphones and social media, Convery stresses their deeper qualities, “They have a genuine passion for making a difference. Many have witnessed global challenges firsthand and want to contribute meaningfully.”
This generation values thoughtful engagement. Convery recounts an interaction where Gen Z participants took time to reflect before offering solutions, “They told me, ‘We’re a generation that listens and responds. We need time to digest what you’re asking.’ This eye-opener showcased their preference for deliberate, meaningful contributions.”
Breaking Down Barriers In Recruiting
For employers, the recruiting landscape is nuanced. Larger brands may have an easier time accessing campus talent, but small and medium-sized enterprises (SMEs) face unique hurdles. “It can be hard for SMEs with limited HR resources to build relationships on multiple campuses,” notes Convery.
To level the playing field, he recommends leveraging current interns and employees as brand ambassadors and creating effective digital presences to attract young talent.
Moreover, job descriptions should align with realistic expectations. “Stop asking for ‘entry-level’ roles with seven years of experience,” advises Convery.
Instead, focus on potential. Highlight growth and skill development opportunities rather than requiring extensive experience up front.
Retention Begins on Day One
Once hired, retaining Gen Z employees requires thoughtful onboarding and career development. Pre-boarding—maintaining contact with candidates between the offer and their start date—is a key strategy. “Check in during holidays or send a quick note about the team,” Convery suggests.
This builds a strong foundation of trust and excitement.
Onboarding should extend beyond the first day, integrating young professionals into the company culture. Providing mentorship programs, offering career exploration opportunities, and even encouraging cross-departmental experiences can keep engagement high.
Benefits of Hiring Gen Z
While some employers worry about high turnover rates, Convery urges businesses to view this as a reality of the modern workforce rather than a drawback. “Yes, some may leave after a year or two,” he acknowledges, “but treat them as alumni who can champion your brand. Their networks could bring future talent or clients back to your door.”
On the positive side, Gen Z employees bring enthusiasm, innovation, and a fresh lens to problem-solving. “Why not treat them as a focus group?” Convery proposes.
Engage them in discussions about company challenges or new initiatives. Their insights may lead to groundbreaking ideas.
Practical Advice for Employers
To stand out as an employer of choice, authenticity is key. Avoid glossy corporate language and stock imagery that feels disingenuous. Instead, highlight real employee stories, showcase your commitment to diversity, and clearly articulate your company’s values. Whether you’re a Fortune 500 firm or an SME, the ability to humanize your brand can set you apart.
Gen Z Shapes the Workplace of Today
Generation Z is not just the workforce of tomorrow—they’re shaping the workplace today. Employers can tap into their potential and foster a mutually rewarding relationship with the right strategies. Convery aptly concludes, “Think of them as individuals eager to learn. If you open the door, they will bring value that exceeds expectations.”
By understanding and investing in this emerging workforce, we prepare for the future and embrace the innovations they bring today.